Wednesday, May 03, 2006

Marketing Whores are a Girl's Best Friend

Okay, if you live in the Chicago area, you might already know my friend, Bethie. She knows everyone in Chicago, although she claims there are a few people she doesn't know, but we all know that's just false modesty. Bethie, one of my nearest and dearest, is a woman of many talents. She not only puts Martha Stewart to shame, but this graduate of Second City is not afraid to corral strangers in book stores to buy my books.

Just last night, she convinced two strangers to buy my book by her patented "I'm in the acknowledgements" ploy, in which she heads to the front tables, picks up my book and then promptly bursts into tears. When she has a big enough crowd, she'll tell people the reason: that she's in the acknowledgements of said book. She claims she only does it to ensure she has a spot every year and because, naturally, she's my "Midwestern representation" and a self-proclaimed marketing whore. Honestly, if my books came with gold plaques, she'd have her name engraved.

Did I mention how much I love this girl?

Of course, she also extends the same PR to her two uncles, also published authors, Kevin O'Brien, a.k.a. master of the suspense novel, and her other uncle, Mike Leonard, whose new book is already on the bestseller lists.

Anyway, Chicagoians, beware. She's coming to a book store near you, and she's not afraid to cry.


Shari said...

Hi Cara,

I love your work. I just read Dixieland Sushi, and it was hilarious!! I think somehow we are cosmically related. My dad is Filipino and my mom is Scottish, and I grew up in Florida! So, I could totally relate. I was laughing my head off at the cheerleading tryouts, because I did that too. Not as crazy as your character, but I tried out with absolutely no experience and it was I just needed that little extra something to make high school even more embarassing. I can laugh about it now, but I don't know what I was thinking.

Anyhoo, I just wanted to let you know how much I appreciated that book, and to tell you to keep up the good work! I can't wait to read the new one.

Cara Lockwood said...

Hi Shari!

I know all about making high school more embarrassing that it actually has to be. I felt like that's all I did for four years!

So glad you liked Dixieland Sushi - and thanks for writing!

All best,

Shannon from MA said...

Hey Cara,
Just wanted to let you know I have bought and read your latest "I Did, but..." and guess what, I loved it! No surprise there, for me anyway. I loved getting to know Lily and Lauren as a mom is great! Keep up the good work!

Terri @ Santa Monica said...

Hi Cara,

I just happened into Barnes and Noble today and while perusing the fiction aisle, I came across your latest book. I just bought it and can't wait to read it. I already know I'm going to love it (after all, what are the odds of you writing three GREAT books and then sucking all of a sudden????--not good is my guess). Good luck with your book sales!

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